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How to balance doom & gloom with happy & hopeful in your appeal...

I received an important appeal-writing question from newsletter subscriber Miriam.

Miriam writ...

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Non-obvious fundraising design tips...

There's something so special about crayons. The distinct smell.... that waxy feel… the memories...

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Writing a fundraising appeal? Do this first...

Last summer, I was given a project to write a content piece. The wonderful nonprofit client usu...

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How to write an opening line for your fundraising appeal

​Beginnings are so memorable.

You can probably remember a bunch of "firsts" clearly. Your firs...

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