"Seriously, thanks for this! It's always a treat and has at least one thing I can put to use right away!" ~Mike S., fundraiser from Texas
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With your appeals, you no doubt work hard to paint word pictures that bring to life your stor
...Reminder: In our parlance, "ask dropping" means skillfully dropping asks in an appeal. (Hesitat...
Did you ever have a homemade Halloween costume?
If you did, I bet you remember it well.
Homem...
Dropping things is bad, right?
Depends on what you're dropping.
Bad things to drop include: c...
Brett here:
I used to write "Daily Thoughts" – aka, me trying to be quotable from 2014 to 2021...
"Don't put that in there!"
This is how Julie replied to my beloved first idea for a subject l...
Our son Baye was once a beneficiary – at age 7, when he lived in an orphanage run by an America...
I love a good cliffhanger – don't you?
Question: are you using cliffhangers in your fundraisin...
You can find a lot of cool stuff tucked away in the nooks and crannies of a person's brain.
Fo...
In a way, subject lines are a microcosm of fundraising.
Writing them can be maddening, myster...
In your donor appeals, your endings are so important!
A misplaced story ending means your app...
As a donor, I sometimes daydream about the charities I support and wonder what it would ...
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